Getting the right product in the right amount to the right place at the right time isn’t easy. Making it happen, especially with global projects, in the post pandemic world, has got a lot harder.

Bricks and mortar retailers have seen footfall levels drop and as many doors on the high street close for the last time the need is greater now more than ever, to convert every single sales opportunity, while minimising the commercial risk of over-inventory.

Conversely, the surge in online sales has left many struggling to keep pace with the levels of demand.

Businesses need to change and fast. 

This means the reshaping of supply chains, a brave approach to restructuring processes and knowing which new technology to back and which one to bin – before you start.

My ambition to drive sales and reduce costs by creating simple and cost-effective solutions has led me to managing global projects that require the re-shaping of supply chains, restructuring of both businesses and processes whilst harnessing the potential of technology to serve all of these solutions.

Yellow Dog is my mission to pull together a joined-up and flexible offering of the best, most experienced network of experts in digital business transformation, trading, and technology. Independent thinkers who can turn on a sixpence, innovate and simplify a business so that it runs more efficiently and makes bigger, better profits.

This isn’t just what I do – it’s my passion.

Mark Hough, Founder 

What

we do.

Our priority is to deliver simple but interconnected solutions. While many business issues are common, no two solutions are the same. By identifying the key elements that will deliver meaningful and lasting impact, we can pull the necessary levers to build a targeted solution, drawing upon decades of hard-won experience.

“Mark has tremendous vision for applying technology to business problems. As an early adopter of a technology my team was developing at the time, Mark was able to articulate feature requests and rationale for why those features should be prioritized in the feature backlog. Working with Mark on innovative approaches to engage brands with their consumers in new ways was highly rewarding.”

— Jason R. Weiss | Director, Software Modernization at U.S. Department of Defense, DCIO-IE

“Mark has been a mentor and friend over the last 8 years. Many dinners have been spent late into the night deconstructing everything from Business Units, Processes, Structures & Concepts to Liverpool's GenGen Press. Getting into the weeds of all manner of things - challenging my own preconceptions and helping me to make better professional but more importantly life decisions.”

— Tom Rice | Logistic Manager, Costa Express UK

“I worked alongside Mark for almost 25 years during which time Mark held several senior roles (both customer and vendor facing) across our organisation and in many different and diverse companies. Mark has gained extensive and detailed knowledge about the whole retail supply chain and is an ideal partner to assist you in achieving your goals, gaining control of your supply chain and driving efficiencies.”

— Nick Cottrell | C.O.O., LF Europe

“Mark’s particular brand of no-nonsense, “call a spade a spade”, Northern charm, is backed by a sharp, solution-focused mind, but also a targeted appetite for calculated risk. During our time as professional colleagues, he demonstrated not only a forensic grasp of the micro, but also a visionary ability to comprehend and distil the potential of the macro.”

— Tarragon Elder | SVP Fashion

“I first met Mark when he came to Vietnam to support a major business and organisational transformation. The team and I were struck by his appreciation of the demands and requirements of the change to the business, as well as understanding the impact on the team as individuals. He was very good at leading the change, highlighting the positive benefits, and minimising any disruption to the changes.”

— Warren Weener | CEO. DGW Sourcing

“With Mark we have created artificial intelligent solutions that measure stock from photography. We have also created retail customer engagement and anti-theft technology using RFID and automated stock processes handling millions of unit sales each year. 

Mark brings his drive and enthusiasm to these projects and is committed to delivering results. He is collaborative and will listen to our advice and opinions in helping to deliver the outcome.”

— Andy Litherland | Managing Director, Eden Agency